Defining primary goals for link building
Defining primary goals for link building: Link building is a long process. Having said that, it has a starting point but where is the end? This brings up the pertinent question: how much to do? How long to do? How much to set aside as a link building budget? Is there an acceptable solution to this? Link building goals are the answer.
Link building goals are not isolated goals that you achieve every month or every week. Link building goals are part of the overall marketing objective that is defined by the overall strategy. An overall strategy can be a long-term strategic plan that spans several years or several months.
All of these major goals are broken down for practical purposes, such as activity-based goals and monthly or weekly goals. Link building goals are derived from the overall strategic goals.
Link goals are the numbers you plan to build in a specific location over a specific period of time. Link goals can be categorized or sub-categorized into blog backlink goals, submission websites backlink goals, directory backlink goals, social profile backlink goals, social media backlink goals, and other content marketing backlink goals. So, in a given period, for example, three months if you are a small company your backlink target might be 3000 numbers. The number of backlinks can be tied to the number of keywords you want to promote, which translates into a lot of backlinks to multiple pages on your website from a variety of different platforms.
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Search engine ranking goals
It is an interesting goal setting process. You can use various keyword ranking tools to check the keyword ranking position of your key or important keywords. You can set your goals for building backlinks and proceed to build backlinks. Then, your important or top keywords consistently appear on the top pages of Google – preferably the first page of Google. This type of goal does not give you a time frame or the amount of effort that needs to go into it as an input but states the output. So, as long as your top keywords take time to get you the first page results in Google, you need to continue your link building process. The important thing to note here is that you must ensure that the keyword positions are consistently at the top for a period of at least ten weeks. You have to monitor and follow the link building process continuously until the top keyword ranking position in SERP is stabilized.
When you set your link building goals to determine how much effort you should put into link building activity or for how long, don’t set a specific time limit. You only need to set temporary time goals because many factors contribute to achieving your goals, especially getting top results in Google. This is not all for practical purposes during the link building process
Business goals can be defined as those tangible goals such as successful sales conversion, sales volume achieved, number of products sold, number of leads generated, number of online sales, number of new customers acquired, number of test sign-ups, number of customers. Interact with your brand and things like that.
Your link building goals can be related to your business goals. You can continue your link building work until your specific business goal is achieved or a combination of business goals such as the number of customers visiting your store and the number of orders received.
One more thing, the above goals are not the absolute or true measure of success in an SEO package. They are only indicative and relative successes. These results are also highly volatile and fluctuating. Therefore, link building goal setting is only for practical purposes of task allocation.
But all these efforts of link building and systematic approach will give you a lot of work by improving your overall SEO score massively. You have to make link building a continuous process for long-term results because new tools and platforms keep coming out and you always have to take advantage of them.
You are setting goals for SEO and digital marketing because goals will give direction and achieving time-bound goals will give you big rewards.